Zune Media Player sales for the first week are being considered good by an executive at NPD Group, the market research firm. Ross Rubin told that in major US electronic stores Zune is second in sales, just next to Apple iPod. He also estimated the Zune market share to be at around nine percent, which is not bad at all.

Today, CNN also has a story telling “Zune is number 2 Digital Audio player in its first week of sales”. Not a bad start at all. But at Amazon online store, iPod is still holding 8 out of 10 top slots. Other two are held by SanDisk. Zune is not in top 10 mp3 models there. Some people suspect that it may be because of the sales division in 3 different colors of Zune mp3 players.