Will iPod users shift from iPod to Zune? If yes, do they have to buy all the songs they bought from iTunes, again from Zune Marketplace? Hmm… That is a big problem. But it seems Microsoft has found the solution for it.

To attract current iPod users to Zune, Microsoft is allowing the users of iPod to download the songs which they have bought from iTunes, free of cost from their Zune marketplace. It seems, Microsoft Zune Marketplace will scan iTunes store and will automatically add all those songs to your Zune Marketplace account, which you bought previously from iTunes. So all those songs will be free to you from Zune (Though Microsoft still has to pay to copyright holders of the songs.)

This is a very good strategy, though Microsoft will loose a lot of money in it, but switching users from iPod to Zune to gain bigger pie of mp3 players market may be a good strategy. Time will tell.